Client Needs

Union Station is THE destination for all to enjoy the best of Toronto’s food and culture. This market offers 47-days of free outdoor experiences featuring dynamic music, live performances, curated food vendors and beat-the-heat beverages and desserts, all to celebrate summer in the city. The goal is to garner high levels of brand awareness to convert to attendance.
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Type of service(s) provided:

• Full Service Social Media Management across all brand platforms (Instagram, Facebook, TikTok) 

• Social media strategy

• Content creation

• Creation of linkinbio landing page + driving clicks to website

• Meta Ad Campaigns

Project Success

Union Station came to us ahead of the announcement of their summer campaign, Union Summer. During the first month of content roll out, we gained 2,732 Instagram followers in our first month of posting, with the account garnering just shy of 1.5 million views. Between organic social and ads, we have driven ~5,500 clicks to the programming schedule. We have strong growth rates across platforms, including ~4% on TikTok and ~5% on Instagram.