We get it — your team is focused on producing powerful work. Our job is making sure the right people see it, care about it, and act on it.
Social media isn’t just where engagement happens — it’s increasingly where discovery happens. People are searching Instagram and TikTok alongside traditional search, deciding where to go, what to attend, what to buy, and which brands and organizations deserve their attention.
If you’re not showing up strategically, you’re missing opportunities to be discovered, build connection, and drive action.
We bring audience insight, strategy, and social-first thinking together to make sure your work reaches the people it was meant for.
Hi, I’m Heather, Founder and Lead Strategist at Wild Media Co., a Toronto-based social strategy and content studio. For 8+ years, I’ve built engaged audiences across cultural institutions, public spaces, lifestyle brands, events, and creator-led communities. I specialize in turning attention into connection, growth, and real-world action.
I’m a strategist first, combining audience insight, storytelling, and creative direction with the hands-on experience of actually building communities online. I’ve grown audiences for clients across wildly different spaces, built large creator communities, and more recently turned that same thinking toward my own platform, where I share fashion, DIY, creativity, and everyday life.
That range is intentional. Being both a strategist and a creator keeps me close to how people actually behave online. I have my finger on the pulse of what earns attention, what creates connection, and ultimately, what makes people care.
Our super power? Seeing your brand the way you need your ideal customer to.
Why We Stand Out:
Audience fluency: Different audiences have different behaviours, motivations, and expectations. We’ve built engaged communities across industries, giving us the experience to understand what moves yours.
Strategy + storytelling: We don’t post without purpose. Each campaign starts with clear goals, audience insight, and a smart content roadmap to drive real results.
End-to-end expertise: From strategy and creative direction to content production, campaign execution, and ongoing social management, we bring the thinking and the doing together.
Results that matter: Engagement is only part of the picture. We measure success in whatever moving the needle looks like for you: growth, traffic, attendance, sales, community, and action.
Meet Some Clients
See how we’ve partnered with organizations and brands across industries to build audiences, spark engagement, and drive meaningful action through strategy-led social.
How We Work:
Discovery – We start with a deep conversation: your goals, audiences, and brand needs.
Strategic plan – We build a custom content strategy tailored to your ambitions.
Creative execution – We create and deliver thoughtful content that lands, connects, and converts.
Measure & optimize – We track real results and adjust for ongoing impact.