Client Needs

This large-scale installation offers a powerful, educational, and emotional exhibit where visitors can witness the horrors of what occurred at the Nova Music Festival on October 7, 2023.⁠
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Type of service(s) provided:

• Full Service Social Media Management across all brand platforms (Instagram, Facebook, TikTok) 

• Social media strategy

• Content creation

• Creation of linkinbio landing page + driving clicks to website

Project Success

Nova Exhibition came to us prior to announcing that the exhibition was coming to Toronto after stops in Tel Aviv, New York, Los Angeles and Miami. We helped back a press launch of their Canadian debut and brought new strategy and content creation to the platform. Due to the sensitive nature of this campaign, crisis management in direct messaging and comments was necessary.

In first three months of the campaign they gained over 6,000 followers on Instagram alone, with a total of over 6.2 million views. We successfully tapped into the deep emotion and story behind this exhibition, created engaging, strategic content that reached new audiences.