Nova Music Festival Exhibition

Client Needs

This large-scale installation offers a powerful, educational, and emotional exhibit where visitors can witness the horrors of what occurred at the Nova Music Festival on October 7, 2023.⁠

Type of service(s) provided:

  • Full Service Social Media Management across all brand platforms (Instagram, Facebook, TikTok) 

  • Social media strategy

  • Content creation

  • Creation of linkinbio landing page + driving clicks to website

Project Success

Nova Exhibition came to us prior to announcing that the exhibition was coming to Toronto after stops in Tel Aviv, New York, Los Angeles and Miami. We helped back a press launch of their Canadian debut and brought new strategy and content creation to the platform. Due to the sensitive nature of this campaign, crisis management in direct messaging and comments was necessary.

Over the course of this campaign we garnered:

  • 8,611 growth in Instagram followers, with 11,590,269 views over that period

  • Strategic Content we created deeply resonated, only growing in attention over time, converting non followers to followers

  • over 1,000 new followers on TikTok and 261,624 views generated

  • over 1,185 page likes on Facebook and 6,595,516 impressions

This campaign grew the Nova cross channel following by over 10,000 people, reaching millions throughout its duration. We actively engaged our audience, as well as new audiences, and created major buzz surrounding the exhibitions presence. We successfully tapped into the deep emotion and story behind this exhibition, created engaging, strategic content that reached new audiences.