Client Needs

MOCA came to us ahead of the launch of their landmark exhibition, Jeff Wall Photographs 1984—2023. The goal is to garner high levels of brand awareness to convert to attendance to the exhibition, as well as the museums many other offerings including public programs, paid programs, and fundraisers throughout the season.
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Type of service(s) provided:

• Full Service Social Media Management across all brand platforms (Instagram, Facebook, TikTok) 

• Social media strategy

• Content creation

Project Success

Throughout the first three months working together, which included a pre-launch campaign and the opening of the exhibition — we garnered over 800,000 views on Instagram alone. More importantly, we saw an increase in post engagement rate, now maintaining engagement rates over 5%, much higher than industry standards.

We continue to work with MOCA to test new content forms and help them reach and engage new audiences.